Manteau Brand Launch & Identity

MANTEAU BRAND LAUNCH & IDENTITY

Manteau was created from the idea of taking American military surplus apparel and creating a high-end European fashion brand based on it. The name Manteau directly translates as "coat" in French, with variations coming back as cloak and camouflage. In Europe, camouflage jackets are highly sought after, but are hard to find – they want authentic, not a knock-off of the real thing.

A branding identity was created along with t-shirts, bags that would be used in the retail store, a series of print ads, a TV spot and a lookbook.