MANTEAU BRAND LAUNCH & IDENTITY
Manteau was created from the idea of taking American military surplus apparel and creating a high-end fashion brand based on it. The name Manteau directly translates as "coat" in French, with variations coming back as cloak and camouflage.
A branding identity was created along with t-shirts, bags that would be used in the retail store, a series of print ads, a video, and a lookbook.
Ads
Lookbook
Apparel/Bags
Roles
Art Direction, Design – Sierra Clark
Art Direction, Design, Photography/Video – Robert Stuart