MANTEAU BRAND LAUNCH & IDENTITY

Manteau was created from the idea of taking American military surplus apparel and creating a high-end fashion brand based on it. The name Manteau directly translates as "coat" in French, with variations coming back as cloak and camouflage.

A branding identity was created along with t-shirts, bags that would be used in the retail store, a series of print ads, a video, and a lookbook. 

 
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Ads

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Lookbook

 

Apparel/Bags

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Roles
Art Direction, Design – Sierra Clark
Art Direction, Design, Photography/Video – Robert Stuart