Ideas for Cause Campaign

The overall objective of the campaign strategy, is to create a national event where all groups could participate in the same event, on the same day, across the nation. This point of this would be to draw attention to the event as a movement, a movement towards getting people to pay more attention to melanoma. This would also form a sense of community which is important in truly giving participants a feeling that they are making a difference, and also as a form of support.